September 11, 2010
janellabranfordharold
Free Download , by Andrea Phillips
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, by Andrea Phillips
Free Download , by Andrea Phillips
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Product details
File Size: 5696 KB
Print Length: 289 pages
Publisher: McGraw-Hill Education; 1 edition (June 22, 2012)
Publication Date: June 22, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0088NGVJK
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Amazon Best Sellers Rank:
#540,987 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This is a terrific book for up-and-coming authors who insist on changing with the times. Andreas clearly defines the reasoning for the rise in transmedia, as well as giving splendid examples how this method works. In addition, she instructs clearly on how to follow through by publicizing your own work to be recognized and devoured by the public.
This is a great read and solid overview. Definitely worth reading!
Very interesting read.
Great!!
Very good resource for creators of all types, leans a little bit towards a particular type of transmedia that the writer is likely more familiar with however explains methodically the do's and dont's of any style. Most importantly covers logistical, organizational and budgetary considerations in creating transmedia narrative whilst always relating back to the story and the impact on audience, pointing out a huge lot of things that someone coming from story telling in just the one medium would never have even considered. Only criticism would be that there are a few contradictions/statements that make you wonder why that section was in there anyway. e.g. explains over the course of a page the narrative principle of 'chekov's gun' and how it's useful, however finishes saying it doesn't as much apply to transmedia as it does traditional narrative "And once you move into transmedia, you might be better off forgetting you ever heard Chekov's name at all"
great reference
A fantastic intro to the world of transmedia! The interviews with professionals working in the field are particular helpful!
As a fellow transmedia creator, I found myself reading this book and nodding in agreement through it. Phillips has distilled the nuts and bolts of the practical side of transmedia campaigns into a concise, easy read. The book focuses on not so much creation itself - the art of storytelling is an entirely different topic for which scores of books are available - but how to set up a transmedia campaign, use it effectively, engage an audience, and keep them engaged without alienating them. This is a definitive guide to the behind-the-scenes necessities of transmedia campaign construction.
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